Squid Game's second season is officially Netflix's biggest TV debut

Squid Game has set a new high for Netflix's television programming. Variety reported that the second season of the Korean show drew in 68 million views over its first four days. That's the biggest debut for a TV show on the streaming platform, besting the 50.1 million set by Wednesday in 2022. The first season of Squid Game also held the crown as the top-watched Netflix series for a while; 142 million households had watched it as of October 2021. The third and final season could deliver a hat trick of record results for the company when it airs next year.

While the show offers a skewering critique of capitalism, Netflix has been turning Squid Game into quite the cash cow. The streamer launched a less deadly reality show spinoff, an in-person pop-up experience and a multiplayer mobile game based on the TV series.

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