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Marvel teases Zodiac spy thriller. Heres what fans are theorizing.

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A stage at New York Comic Con. The large screen overhead shows the Marvel logo.

Marvel's whiplash New York Comic Con announcements have brought fans disappointing cancellation news, sneak previews, and, of course, more secrecy.

Taking to the stage Oct. 8, Marvel execs announced the end of Daredevil: Born Again, which will conclude with its third season next year. The team also gave attendees a taste of the upcoming third season of X-Men '97 and VisionQuest, the last installment of the Scarlet Witch's television saga. But the online buzz is all about its mysterious new show, Zodiac, set to debut in 2028.

SEE ALSO: What's new to streaming this week? (Oct. 9, 2026)

Flashing the new logo on the big screen, Marvel Television head Brad Winderbaum wouldn't say much about the show's plot or characters — perhaps some meta marketing for what is being dubbed a Marvel universe spy drama — but he did hint there was more than meets the eye. "If you're a fan of the comics, there is a lot hidden in that logo," Winderbaum nudged.

The Marvel Cinematic Universe is sprawling, and it has long blurred the lines between comic canon and Hollywood fantasy. For comic lovers, the phrase "Zodiac" conjures a myriad of puzzling possibilities. Winderbaum, we may need some help.

What is the 'Zodiac' logo hiding?

Marvel appears to be teasing an Agents of S.H.I.E.L.D. connection, using part of the counter terrorism and intelligence organization's logo as its "A."

It's the "O" — some kind of mechanical circle that appears to be breaking apart — that's thrown fans or a loop. One Mashable editor likened it to Tony Stark's arc reactor, pre-Iron Man 3. Others online described it as a broken shield or a spinning wheel.

Who is in 'Zodiac'?

The cast has yet to be announced, but some fans have already theorized that it will see the return of familiar favorites, including Agents of S.H.I.E.L.D.'s Phil Coulson (Clark Gregg).

How does 'Zodiac' appear in the Marvel comics?

The phrase first appears in the original Avengers comic series, referring to a criminal organization made up of villains named after the 12 Zodiac signs. The name was donned by several illicit organizations across the comic universe thereafter, and then revived in its original celestial form, but with a new name, in Jonathan Hickman's "Secret Warriors" and "S.H.I.E.L.D." comics. 

Zodiac has also appeared in Agent Carter as the name of a chemical weapon.

Here are the internet's current running theories on what Zodiac is about:

'Zodiac' is a 'Secret Invasion' do-over

Nick Fury's re-entry into the Marvel universe, Secret Invasion was widely considered a disappointment among fans. But it did feature the same conspiracy-filled, espionage-laced plot lines that Zodiac seems to be teasing, and fans want to see it done right.

So could the new show be another attempt to have Fury lead a team of covert operatives against a global, political threat? In the Hickman comics, Zodiac is refashioned into an organization called "The Great Wheel" and is comprised of the world's top spymasters, including S.H.I.E.L.D. and Hydra leaders. In this story, the Great Wheel was started by — this is not a joke — a time traveling Leonardo da Vinci.

Maybe Fury's younger brother, the yet-to-be portrayed Jake and his alter ego Scorpio, could finally make an appearance? And instead of time travel, maybe we have some more multiverse tomfoolery ahead of us?

'Zodiac' is Marvel TV's stab at the Secret Avengers

Some on the Mashable team suggest it could be a loose adaptation of the Secret Avengers, a 2010 comic series that convened a black-ops group of Marvel heroes including Moon Knight, Black Widow, Ant Man, and War Machine, as well as X-Men icon Beast. Series writer Nick Spencer asserted it was squarely in the universe of S.H.I.E.L.D. at the time, calling out both Nick Fury and Agent Coulson in early promo.

We saw two versions of this plot play out already in the MCU, however, through Steve Rogers' rogue Avengers crew in Captain America: Civil War and the latest rag tag team of villains-turned-heroes in the Thunderbolts.

'Zodiac' is literally about the Zodiac Killer

"Wild prediction: Zodiac (2028) is a spiritual successor to Zodiac (2007) and is set in between Infinity War and Endgame, in which Tony Stark, Bruce Banner and a disguised Quentin Beck team up to find a serial killer," wrote one reddit user.

Ok, so this one may just be for fellow fans of David Fincher's 2007 masterpiece Zodiac, and likely isn't what's going on here. But I would be remiss if I didn't point out that Zodiac (2007) stars Mark Ruffalo as a seasoned investigator on the hunt for a killer. Maybe Bruce Banner has some spy skills in him?



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