Skip to main content

Meta is reportedly paying influencers big bucks to post on Reels before TikTok

By
The TikTok, Xiaohongshu (Rednote), X (Twitter), BlueSky, Threads, Facebook, Instagram, Snapchat and Pinterest app logo is seen displayed on a smartphone screen.

Meta is reportedly on its hands and knees, begging influencers to use Instagram instead of TikTok.

According to a new report from The Information, Instagram is offering creators monthly bonuses ranging from $10,000 to $50,000 for posting their videos on Instagram Reels before posting them on other platforms, including TikTok. Meta did not immediately respond to a request for comment from Mashable.

It's unclear what kind of a lasting impact this will have on creators. Meta has attempted to draw creators onto its platform with promises of financial gains before, but those incentives were always temporary. For instance, the platform got rid of its Reels Play bonus program, a similar program to TikTok's Creator Fund, that left creators looking for new ways to find the additional $500-$1,000 they had counted on each month. This newly reported bribe or, whoops, sorry, "incentive" doesn't seem to promise longevity, either.

SEE ALSO: As TikTok faces a ban, creators brace for an uncertain future

It's not the only step Instagram has taken over the past few days to attract users away from TikTok. Square grids have been replaced with rectangles to prioritize short-form videos like Reels in a highly polarizing move that most creators don't like. Instagram also released a new video editing app called Edits, which was seemingly unveiled specifically to rival TikTok's CapCut. The app extended the maximum length of Reels to three minutes.

This comes after Meta gave its all to ensure that TikTok gets banned in the U.S. But, unfortunately for Meta, the payoff of its hard work and lobbying was short-lived. After less than a full day of being offline over the weekend, TikTok returned — for now. It's still absent from U.S. app stores, but if you didn't delete the app from your phone, you can still access new videos, and all users can find what they're looking for on the desktop version of TikTok.

Meanwhile, many creators are uninterested in pivoting their attention to Meta-owned platforms after CEO Mark Zuckerberg made a new decision to bend at the knee of President Donald Trump's administration. The company has eliminated fact-checkers in favor of Community Notes, lifted prohibitions on certain forms of hate speech, scrapped DEI initiatives, removed trans-inclusive features on its apps, and reinstated political content recommendations.



from Mashable https://ift.tt/1ZDeP7I
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

The Nintendo Switch has been the US’s bestselling console for 23 straight months

By
Photo by James Bareham / The Verge It’s been a good two years for the Nintendo Switch. According to Nintendo, the gaming tablet has been the bestselling console in the US for 23 straight months. And according to data from the NPD Group, it just had its best October ever, moving 735,926 units of both the Switch and Switch Lite in the US. The company says that represents a 136 percent increase compared to last year. To date, the Switch has sold 22.5 million units in the US, and last week Nintendo revealed that more than 68 million units have been sold globally . “We’re excited about our momentum,” says Nick Chavez, Nintendo of America’s SVP of sales and marketing. Chavez puts the company’s big October down to two main factors. One is a better supply of stock; this year in particular, it’s often been hard to find a Switch on store shelves. This has only been exacerbated by increased demand due to a combination of the pandemic and the breakout success of Animal Crossing: New Horizons . ...
Post a Comment
Read more

Instagram accidentally reinstated Pornhub’s banned account

By
After years of on-and-off temporary suspensions, Instagram permanently banned Pornhub’s account in September. Then, for a short period of time this weekend, the account was reinstated. By Tuesday, it was permanently banned again. “This was done in error,” an Instagram spokesperson told TechCrunch. “As we’ve said previously, we permanently disabled this Instagram account for repeatedly violating our policies.” Instagram’s content guidelines prohibit  nudity and sexual solicitation . A Pornhub spokesperson told TechCrunch, though, that they believe the adult streaming platform’s account did not violate any guidelines. Instagram has not commented on the exact reasoning for the ban, or which policies the account violated. It’s worrying from a moderation perspective if a permanently banned Instagram account can accidentally get switched back on. Pornhub told TechCrunch that its account even received a notice from Instagram, stating that its ban had been a mistake (that message itse...
Post a Comment
Read more

MVP versus EVP: Is it time to introduce ethics into the agile startup model?

By
Anand Rao Contributor Share on Twitter Anand Rao is global head of AI at PwC . The rocket ship trajectory of a startup is well known: Get an idea, build a team and slap together a minimum viable product (MVP) that you can get in front of users. However, today’s startups need to reconsider the MVP model as artificial intelligence (AI) and machine learning (ML) become ubiquitous in tech products and the market grows increasingly conscious of the ethical implications of AI augmenting or replacing humans in the decision-making process. An MVP allows you to collect critical feedback from your target market that then informs the minimum development required to launch a product — creating a powerful feedback loop that drives today’s customer-led business. This lean, agile model has been extremely successful over the past two decades — launching thousands of successful startups, some of which have grown into billion-dollar companies. However, building high-performing product...
Post a Comment
Read more