Skip to main content

Google paid $26 billion in 2021 for default search engine status

By

Vice president Prabhakar Raghavan testified Friday that Google paid $26.3 billion in 2021 for the purpose of maintaining default search engine status and acquiring traffic, Bloomberg reports. It's likely the lion’s share of that sum went to Apple, which it has showered with exorbitant sums for many years in order to remain the default search option on iPhone, iPad and Mac.

Raghavan, who was testifying as part of the DOJ's ongoing antitrust suit against the company, said Google’s search advertising made $146.4 billion in revenue in 2021, which puts the $26 billion it paid for default status in perspective. The executive clarified that default status was the most costly part of what it pays to acquire traffic.

Raghavan didn’t mention how much of the $26.3 billion went to Apple. But CNBC reports that an estimate from private wealth management firm Bernstein ballparked that Google could pay Apple up to $19 billion this year for the default privilege.

A slide shown in court revealed that, in 2014, Google brought in $47 billion in search revenue while paying $7.1 billion for default status. Raghavan testified that Google’s overall default search engine payments nearly quadrupled from 2014 to 2021, while its search advertising revenue (roughly) tripled.

Google objected to making the figures public, arguing it would hurt its ability to negotiate future contracts. Judge Amit Mehta, overseeing the case, disagreed.

This article originally appeared on Engadget at https://ift.tt/NU8z7DL

from Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics https://ift.tt/NU8z7DL
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

Instagram accidentally reinstated Pornhub’s banned account

By
After years of on-and-off temporary suspensions, Instagram permanently banned Pornhub’s account in September. Then, for a short period of time this weekend, the account was reinstated. By Tuesday, it was permanently banned again. “This was done in error,” an Instagram spokesperson told TechCrunch. “As we’ve said previously, we permanently disabled this Instagram account for repeatedly violating our policies.” Instagram’s content guidelines prohibit  nudity and sexual solicitation . A Pornhub spokesperson told TechCrunch, though, that they believe the adult streaming platform’s account did not violate any guidelines. Instagram has not commented on the exact reasoning for the ban, or which policies the account violated. It’s worrying from a moderation perspective if a permanently banned Instagram account can accidentally get switched back on. Pornhub told TechCrunch that its account even received a notice from Instagram, stating that its ban had been a mistake (that message itse...
Post a Comment
Read more

Watch Aidy Bryant *completely* lose it as 'SNL' roasts political pundits

By
On Saturday Night Live , there are breaks and then there's whatever happened here. The Season 45 premiere featured a sketch that was meant to expose the empty noisemaking of political punditry on TV. But part of the joke involved a series of quick costume changes, and some weirdness during one of those switches led to a complete and total breakdown. Aidy Bryant, the segment's host, couldn't take it. She manages to keep it together until what appears to be an accidental wide shot exposes some of the magic as we see a woman who's probably a member of the SNL wardrobe crew fiddling with Aidy's costume. Read more... More about Saturday Night Live , Aidy Bryant , Entertainment , and Movies Tv Shows from Mashable https://ift.tt/2okrAOq via IFTTT
Post a Comment
Read more

MVP versus EVP: Is it time to introduce ethics into the agile startup model?

By
Anand Rao Contributor Share on Twitter Anand Rao is global head of AI at PwC . The rocket ship trajectory of a startup is well known: Get an idea, build a team and slap together a minimum viable product (MVP) that you can get in front of users. However, today’s startups need to reconsider the MVP model as artificial intelligence (AI) and machine learning (ML) become ubiquitous in tech products and the market grows increasingly conscious of the ethical implications of AI augmenting or replacing humans in the decision-making process. An MVP allows you to collect critical feedback from your target market that then informs the minimum development required to launch a product — creating a powerful feedback loop that drives today’s customer-led business. This lean, agile model has been extremely successful over the past two decades — launching thousands of successful startups, some of which have grown into billion-dollar companies. However, building high-performing product...
Post a Comment
Read more