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YouTube’s upcoming AI-powered creator tools include a generative green screen

YouTube has new AI features for creators on the way. AI-powered features the company announced at its Made on YouTube event on Thursday include a green screen feature, insights to stimulate ideas, automatic dubbing to other languages and a soundtrack search.

Dream Screen gives YouTube Shorts creators an AI-powered green screen, similar to a popular feature on TikTok. YouTube’s tool will automatically remove backgrounds from your videos, replacing them with AI-generated images or videos based on your prompts.

Although it’s yet to be seen how professional and convincing the generated content appears in practice, the idea is for Dream Screen to make it easier to illustrate fantasy scenarios or simply liven up otherwise ho-hum backdrops. YouTube suggests trekking through an enchanted forest or riding shotgun as your pug drives you to school as two oddball scenes Dream Screen can craft. The company says it will start to test the tool with “select creators” later this year before a broader rollout in 2024.

YouTube marketing screenshot of an upcoming generative feature called AI insights. The shot shows a creator's YouTube Studio page. The Channel analytics page has a box up top that says,
YouTube Studio’s AI-powered insight recommendations
YouTube

YouTube Studio will get a new feature that brainstorms for you. Similar to asking ChatGPT for video ideas, the “insight recommendations” feature can draft outlines and help creators conceptualize projects. Similarly, assistive search in Creator Music will make it easier to find background tunes for your videos. “Simply type in a description of your content and AI will suggest the right music at the right price,” YouTube VP Toni Reid wrote today. Both Insights and assistive music search will be available for creators next year.

YouTube also showcased the AI-powered dubbing feature it began testing earlier this year. Developed at Google’s Area 120 incubator, it can generate a text-based translation into the selected target language. The company says it gives you a chance to double-check the output before choosing from different virtual narrators to read your content. The feature is currently being tested with select creators in English, Portuguese and Spanish.

The company is also launching a YouTube Create app to help video makers produce content on their mobile devices. It includes standard features like editing, trimming, automatic captioning, voiceovers, filters, effects and royalty-free music with beat matching. The free app is currently in beta for Android in select markets.

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