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Amazons robotaxi Zoox launches first paid service in U.S.

A Zoox vehicle in San Francisco

There’s a new robotaxi in town — Amazon's Zoox.

Paid rides on Zoox became available for the first time ever, with service launching in Las Vegas on Monday (Aug. 10). The Sin City service follows Zoox's recent availability as a free option for select San Francisco riders. 

While Alphabet's autonomous Waymo cars are also available in Vegas, Zoox has some distinct differences, most notably its carriage-style seating made possible by the absence of a steering wheel and gas pedal. Zoox vehicles also lack a formal front or rear, allowing them to drive in either direction seamlessly. Riders adjust temperature and music choices on screens in the cabin.

On July 30, the National Highway Traffic Safety Administration announced that Zoox could temporarily offer paid service

"This temporary exemption will allow the commercial deployment of up to 2,500 vehicles annually for two years, subject to an enhanced, adaptable oversight structure that can evolve as Zoox’s technology advances," according to the agency.

Zoox prices will be competitive with other rideshare services, according to the Los Angeles Times, with possible surcharges for trips to airports or special events. 

The Zoox app shows rides currently available in a wide swath of the Las Vegas Valley, with vehicles operating from 11 a.m. to 1 a.m. On-demand service in Austin, Miami, and San Francisco will be up next. 

Waymo recently announced its van-style Ojai service is available for free to select riders in Los Angeles, San Francisco, and Phoenix. While the Ojai has a steering wheel and pedals, it also features accessibility options such as elevator-style doors, low step entry and exit, and three large LED screens for customizing music and temperature. 



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