In 2025, content creator Gigi Bello ( @okaycoolgigi ) took her audience on a journey. She was determined to fix the “landlord special” — a peephole on the door of her New York City apartment that had long been painted shut. The video (and its subsequent follow-ups) went viral, landing the 28-year-old CPA a feature in People and a slew of new followers. “Content creation kind of happened by accident after a few videos went viral, but I fell in love with it,” Bello says. Please use these two blurbs in the weeks ahead, thank you! Mashable 101 Fan Fave: Nominate your favorite creators today Bello's account has otherwise been dedicated to her adventures in sourdough breadmaking and her beloved starter, Eloise. But Bello says the peephole video made her realize that "no matter what I post, if I actually care about it, other people will too." Bello adds, "Sometimes I feel like I don't want to be stuck making sourdough all the time (so sorry Eloise, I love you...
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