Skip to main content

Why moon joy feels so good right now

The Artemis II crew group hug inside the Orion spacecraft on their way home

"Fetch" is never going to happen. But "moon joy" just might.

NASA began using the phrase "moon joy" all over its social media accounts as the Artemis II crew approached the moon this week. Now the agency has gone all in with a definition on the official NASA account on X, along with the ideal photo — its lunar adventurers looking adorably like the first fourple in space — leading into a video of moon joy moments.

"The feeling of intense happiness and excitement that only comes from a mission to the moon" is how NASA defines moon joy (which sounds to us like it should be one word, but we'll wait for an official ruling from the AP Stylebook).

The phrase has been used several times throughout the Artemis II mission. The first use NASA posted was on Sunday, April 5: a clip of the mission control communicator calmly replying to a litany of excited identification of lunar locations from astronaut Reid Wiseman aboard Orion.

"Copy," mission control says with a chuckle. "Moon joy."

One commenter on X called the phrase "the most perfectly understated response to astronauts losing their minds over seeing the moon up close for the first time." (Which calls to mind this classic 1969 moon landing story from the Onion — featuring a mission control transcript that seems closer to how the Apollo team would have expressed its moon joy if they hadn't been so professionally understated.)

NASA knew a good meme when it saw one. When the astronauts were woken up on Monday, mission control told them, "Our room is buzzing with moon joy." When the Artemis II astronauts viewed a solar eclipse that same day, it also qualified as moon joy — because the eclipse was one only they could see.

Moon joy is infectious, it turns out — even reaching the astronauts aboard the International Space Station, according to a live NASA broadcast of a ship-to-ship call between Orion and the ISS.

"We can tell that you guys are definitely experiencing moon joy," Jessica Meir, commander of the ISS Crew-12 mission, told the Artemis II crew, "and I feel like even we are experiencing moon joy right now."

The ISS's moon joy manifested, according to Meir, in a particularly nerdy jape.

At the moment Orion set the new record for the farthest distance humans have ever traveled from Earth on Monday, her crew went to the far end of the station to claim that they were the farthest humans away from them at that moment — presumably since the ISS happened to be on the opposite side of the Earth at the time.

Even Rise, the official Artemis II mission mascot, got in on the moon joy meme on Wednesday, turning in the perfect made-for-Hollywood cute character catchphrase.

Of course, NASA couldn't make moon joy happen all on its own. Luckily, back on Earth, moon joy is already a thing — because ironically, and unlike fetch in Mean Girls, it's not happening in a vacuum.

We noted the unusually unified, unabashedly earnest reactions to last week's Artemis II launch. That sense of wonder and delight has only grown, and #moonjoy has become the positive hashtag for an otherwise uniformly terrible year.

How long moon joy lasts, and whether it stays with us for NASA's planned moon landing in 2028, is anyone's guess. But this week at least, it was a real and global thing — and that is, in itself, pretty fetch.

Elisha Sauers contributed to this report.



from Mashable https://ift.tt/FZUe6OY
via IFTTT

Comments

Popular posts from this blog

The Nintendo Switch has been the US’s bestselling console for 23 straight months

Photo by James Bareham / The Verge It’s been a good two years for the Nintendo Switch. According to Nintendo, the gaming tablet has been the bestselling console in the US for 23 straight months. And according to data from the NPD Group, it just had its best October ever, moving 735,926 units of both the Switch and Switch Lite in the US. The company says that represents a 136 percent increase compared to last year. To date, the Switch has sold 22.5 million units in the US, and last week Nintendo revealed that more than 68 million units have been sold globally . “We’re excited about our momentum,” says Nick Chavez, Nintendo of America’s SVP of sales and marketing. Chavez puts the company’s big October down to two main factors. One is a better supply of stock; this year in particular, it’s often been hard to find a Switch on store shelves. This has only been exacerbated by increased demand due to a combination of the pandemic and the breakout success of Animal Crossing: New Horizons . ...

Instagram accidentally reinstated Pornhub’s banned account

After years of on-and-off temporary suspensions, Instagram permanently banned Pornhub’s account in September. Then, for a short period of time this weekend, the account was reinstated. By Tuesday, it was permanently banned again. “This was done in error,” an Instagram spokesperson told TechCrunch. “As we’ve said previously, we permanently disabled this Instagram account for repeatedly violating our policies.” Instagram’s content guidelines prohibit  nudity and sexual solicitation . A Pornhub spokesperson told TechCrunch, though, that they believe the adult streaming platform’s account did not violate any guidelines. Instagram has not commented on the exact reasoning for the ban, or which policies the account violated. It’s worrying from a moderation perspective if a permanently banned Instagram account can accidentally get switched back on. Pornhub told TechCrunch that its account even received a notice from Instagram, stating that its ban had been a mistake (that message itse...

MVP versus EVP: Is it time to introduce ethics into the agile startup model?

Anand Rao Contributor Share on Twitter Anand Rao is global head of AI at PwC . The rocket ship trajectory of a startup is well known: Get an idea, build a team and slap together a minimum viable product (MVP) that you can get in front of users. However, today’s startups need to reconsider the MVP model as artificial intelligence (AI) and machine learning (ML) become ubiquitous in tech products and the market grows increasingly conscious of the ethical implications of AI augmenting or replacing humans in the decision-making process. An MVP allows you to collect critical feedback from your target market that then informs the minimum development required to launch a product — creating a powerful feedback loop that drives today’s customer-led business. This lean, agile model has been extremely successful over the past two decades — launching thousands of successful startups, some of which have grown into billion-dollar companies. However, building high-performing product...