Tinder just announced several product updates at its inaugural event, Tinder Sparks — from its subtly teased AI matchmaker to safety upgrades and an astrology mode.
Up top, Tinder is "modernizing" its look with a Liquid Glass design (like Apple's) and full-screen photos and content. The app also wants to enhance onboarding new users by encouraging them to complete their profiles — from bios to multiple photos, instead of just uploading a selfie. Beyond that, here's a breakdown of all the newness coming to the dating app:
New Tinder AI features
Like other major dating apps, Bumble and Hinge, Tinder is leaning into the AI craze. This isn't new — they've rolled out AI-powered features before — but today's announcement continues the trend.
First, there's Chemistry, an AI-powered matchmaker that's already being tested in Australia and New Zealand, but rolls out in the U.S. and Canada today.
Chemistry is "Tinder's AI-powered way of cutting through dating fatigue," according to Tinder's press release. Chemistry will use a Q&A and scan your camera roll to "get a better sense" of who you are, and in return, Tinder users will receive a daily curated match recommendation.
The camera roll scan is an opt-in feature within Chemistry that helps discover "Photo Insights" such as your interests based on patterns in your camera roll. This seems similar to Photo Selector, an AI feature Tinder rolled out in 2024, that helped you pick a profile pic.
Similar features in the pipeline are Visual Interests and the AI-powered Photo Enhanced, which will reportedly highlight individuals' favorite things and make photos clearer, respectively.
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In addition, Tinder's real-time recommendation system, "Learning Mode," aims to quickly understand what you're looking for and gather feedback to serve you better potential matches. Internal testing of Learning Mode suggests that, for women joining Tinder for the first time, it's associated with a higher likelihood of returning to the app within the first week.
New modes for music and astrology lovers
Tinder previously introduced College Mode and Double Date Mode, and now it's continuing the trend.
Music Mode launched in 2021 in collaboration with Spotify, but Tinder has now redesigned it. Music Mode will now prioritize profiles with shared tastes and promises a sleeker user interface. In early testing, one in 10 Tinder users under 22 adopted it.
Then there's the new Astrology Mode, likely building on the growing online interest in astrology and already influencing Tinder users. Now, users can add their birth data to "unlock" their Sun, Moon, and Rising signs and see compatibility insights with a potential match. Women with Astrology profiles sent 20 percent more Likes in early testing, according to Tinder.
Both Music Mode and Astrology Mode are live globally.
Encouraging more IRL moments
Capitalizing on the IRL trend, Tinder is piloting an Events feature in Los Angeles that lists local IRL happenings, allowing users to signal their interest in attending. Tinder plans to partner with event hosts to offer opportunities to get off the app and into in-person flirting, say, at a pottery class or trivia night. Both Tinder and Bumble have thrown IRL events in the past, but this is new.
If you'd rather stay home but still want to see a date's face, you may prefer the new video speed-dating feature (also testing in Los Angeles). If you're photo verified (and all new U.S. users need to scan their face to join the app as of October last year), you can join scheduled, three-minute-long speed dates. You can add more time if you'd like, or connect with multiple matches in real time. Very 2020 of Tinder!
Tinder safety upgrades
Tinder has long had twin features, "Are You Sure?" and "Does This Bother You?", which ask users whether they want to send a potentially harmful message and prompt them to report if a message is making them uncomfortable, respectively.
Now, Tinder announces that these features are (unsurprisingly) getting an AI-powered upgrade. "Are You Sure?" is "being fine-tuned to more accurately detect harm," according to Tinder, while "Does This Bother You?" will soon auto-blur potentially disrespectful messages.
Duolingo and Beli...on Tinder?
Tinder's had Spotify integrations since 2016, and now the app is introducing more partnerships — with language-learning app Duolingo and restaurant review app Beli. Expect that to drop globally later this year.
"With more than half our users under 30, we're building alongside a generation that wants dating to feel more authentic, lower-pressure, and worth their time," Match Group and Tinder CEO Spencer Rascoff stated in the press release.
If you're looking to get into Tinder but don't know how it all works, read Mashable's guide to Tinder.
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