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Instagram is nostalgic for 2016 again (yes, really)

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2016 glasses on a table

It's 2016 all over again on Instagram. Well...if only.

There's been a bubbling nostalgia for 2016 for the past few weeks. Chance Townsend wrote here at Mashable about Gen Z growing especially nostalgic for 2016 as the last good year. Sure, it might not have felt that great at the time, but for Gen Z, it was their last great summer.

I'd argue that, in many ways, we've been living in late 2016 for a decade now — the political atmosphere, how social media became real life, crisis after crisis.

But, anyway, the internet has now exploded into a full-blown nostalgia bomb for 2016. It's an extension of the trend we spotted on TikTok earlier this month, paired with folks who want to show how much they've grown over the last 10 years. Yes, as if it were 2016, we're bringing back the humblebrag and self-deprecating-but-not-really posts. As with most trends, it's migrated from the kids on TikTok to the normies and celebs on Instagram, who're mostly using it as an excuse to post decade-old photo dumps. (Remember Snapchat filters?)

Let me make it clear, 2016 wasn't all that great. It was super Not Chill to be starting a career and have the world order upended via elections, Brexit, celebrity deaths, and a climate agreement that seemed impossible to hold.

But things always seem rosier looking back. And it's fun to post your younger self, so naive and unaware of what was to come. Let's hope, however, that 2026 doesn't seem so great when we look back in 2036.



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