Skip to main content

Namogoo raises $40M to stop unauthorized ad injections and ‘customer journey hijacking’

By

Namogoo, the Herzliya, Israel-based company that has developed a solution for e-commerce and other online enterprises to prevent “customer journey hijacking,” has raised $40 million in Series C funding.

The round is led by Oak HC/FT, with participation from existing backers GreatPoint Ventures, Blumberg Capital, and Hanaco Ventures. It brings total raised by Namogoo to $69 million, and sees Matt Streisfeld, Partner at Oak HC/FT, join the company’s board.

Founded by Chemi Katz and Ohad Greenshpan in 2014, Namogoo’s platform gives online businesses more control over the customer journey by preventing unauthorized ad injections that attempt to divert customers to competitors. It also helps uncover privacy and compliance risks that can come from the use of 3rd and 4th party ad vendors.

More broadly, Namogoo says that customer journey hijacking is a growing but little-known problem that by some estimates affects 15-25 percent of all user web sessions and therefore costs e-commerce businesses hundreds of millions in lost revenue.

Unauthorized ads are injected into consumer web browsers – on the consumer side, typically via malware the user has unintentionally installed – meaning that e-commerce sites are often unaware that it is even happening. This results in product ads, banners, and pop-ups which appear when visiting an e-commerce site. The ads disrupt the user experience, hoping to send them to competitor sites.

Namogoo says that retailers using its technology see conversion rates increase between 2-5%, which in the first half of 2019 totalled over $575 million in revenue for Namogoo customers. It is used by more than 150 global brands in over 38 countries, including Tumi, Asics, Argos, Dollar Shave Club, Tailored Brands, Upwork, and others.

Meanwhile, Namogoo will use the new funding to further expand its client-side platform offerings, beginning with the launch of its “customer privacy protection solution”. “The solution detects and mitigates against customer privacy risks associated with 3rd- and 4th-party vendors running on company websites and applications,” explains the company.



from TechCrunch https://ift.tt/2PvxkQV
via Technology

Labels

Labels:

Comments

Post a Comment

Popular posts from this blog

Instagram accidentally reinstated Pornhub’s banned account

By
After years of on-and-off temporary suspensions, Instagram permanently banned Pornhub’s account in September. Then, for a short period of time this weekend, the account was reinstated. By Tuesday, it was permanently banned again. “This was done in error,” an Instagram spokesperson told TechCrunch. “As we’ve said previously, we permanently disabled this Instagram account for repeatedly violating our policies.” Instagram’s content guidelines prohibit  nudity and sexual solicitation . A Pornhub spokesperson told TechCrunch, though, that they believe the adult streaming platform’s account did not violate any guidelines. Instagram has not commented on the exact reasoning for the ban, or which policies the account violated. It’s worrying from a moderation perspective if a permanently banned Instagram account can accidentally get switched back on. Pornhub told TechCrunch that its account even received a notice from Instagram, stating that its ban had been a mistake (that message itse...
Post a Comment
Read more

If only your bike had a trunk. Oh wait, now it does.

By
Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. Biking is one of the best ways to get around, especially if you live in a city. It's quick, it's eco-friendly, and you get a bit of exercise.  If you already commute on two wheels or are thinking of starting, there's a storage device you kinda need. SEE ALSO: This bamboo keyboard combo adds a touch of tranquility to your workspace The Buca Boot is a pretty magical two-in-one hybrid: It’s a super secure storage box for your bike that works like the trunk of a car. You can lock your helmet or whatever else in it and leave it safely behind. It’s also a basket—open it up, and you can carry a bouquet of flowers and a baguette like the picturesque cyclist of your dreams.    Read more... More about Storage , Car , Bicycle , Trunk , and Cyclist from Mashable http://ift.tt/2eHNwLB via IFTTT
Post a Comment
Read more

California Gov. Newsom vetoes bill SB 1047 that aims to prevent AI disasters

By
California Gov. Gavin Newsom has vetoed bill SB 1047, which aims to prevent bad actors from using AI to cause "critical harm" to humans. The California state assembly passed the legislation by a margin of 41-9 on August 28, but several organizations including the Chamber of Commerce had urged Newsom to veto the bill . In his veto message on Sept. 29, Newsom said the bill is "well-intentioned" but "does not take into account whether an Al system is deployed in high-risk environments, involves critical decision-making or the use of sensitive data. Instead, the bill applies stringent standards to even the most basic functions - so long as a large system deploys it."  SB 1047 would have made the developers of AI models liable for adopting safety protocols that would stop catastrophic uses of their technology. That includes preventive measures such as testing and outside risk assessment, as well as an "emergency stop" that would completely shut down...
Post a Comment
Read more