Skip to main content

Altria writes down $4.5 billion from its investment in Juul

By

Facing increasing scrutiny from international and domestic regulators, the Altria Group has decided to write down its investment into the e-cigarette company JUUL by $4.5 billion.

That’s roughly one-third of the $12.8 billion that the tobacco giant had invested into JUUL a little less than one year ago.

Juul Labs gets $12.8 billion investment from Marlboro maker Altria Group

What a difference a year has made.

JUUL, which has become synonymous with the vaping phenomenon that has swept the U.S., was once hailed as being at the forefront of a wave of companies that were making smoking obsolete and nicotine consumption safer for consumers.

Vaporization Startup Pax Labs Introduces Juul, Its Next-Gen E-Cigarette

The company began running into problems as its popularity increased exponentially (in part by allegedly turning to some of the same tactics big tobacco used to target underage consumers).

As the complaints began to roll in, and as JUUL was held responsible for an explosion in the use of tobacco products among underage Americans, the regulatory scrutiny also began to increase.

First the company was compelled to limit its sale of flavored tobacco products. Now it may be forced to pull all of its flavored products outright.

None of the company’s troubles have been helped by the wave of vaping related illnesses that have swept through the U.S. causing several deaths in users across multiple states.

Indeed, a new lawsuit against the company (filed two days ago) alleges that JUUL knowingly sold contaminated pods despite warnings from at least one employee.

As Juul announces mass layoffs, a new lawsuit alleges it shipped a million contaminated pods

First reported by BuzzFeed, the lawsuit was brought by Siddharth Breja, a former senior vice president of global finance at Juul from May 2018 to March 2019.

Breja alleges he was fired for complaining about the charge — a claim that a spokesperson for JUUL called “baseless”.

“[Breja] was terminated in March 2019 because he failed to demonstrate the leadership qualities needed in his role,”a spokesperson for JUUL wrote in an email. “The allegations concerning safety issues with Juul products are equally meritless, and we already investigated the underlying manufacturing issue and determined the product met all applicable specifications.”

The write down by Altria follows an announcement from JUUL that it intends to lay off around 500 people — or roughly 10% of its workforce.



from TechCrunch https://ift.tt/337nuJ4
via Technology
Labels:

Comments

Post a Comment

Popular posts from this blog

Instagram accidentally reinstated Pornhub’s banned account

By
After years of on-and-off temporary suspensions, Instagram permanently banned Pornhub’s account in September. Then, for a short period of time this weekend, the account was reinstated. By Tuesday, it was permanently banned again. “This was done in error,” an Instagram spokesperson told TechCrunch. “As we’ve said previously, we permanently disabled this Instagram account for repeatedly violating our policies.” Instagram’s content guidelines prohibit  nudity and sexual solicitation . A Pornhub spokesperson told TechCrunch, though, that they believe the adult streaming platform’s account did not violate any guidelines. Instagram has not commented on the exact reasoning for the ban, or which policies the account violated. It’s worrying from a moderation perspective if a permanently banned Instagram account can accidentally get switched back on. Pornhub told TechCrunch that its account even received a notice from Instagram, stating that its ban had been a mistake (that message itse...
Post a Comment
Read more

Colorado police identified the serial killer who murdered 4 women 40 years ago after exhuming his body to analyze a DNA sample

By
A scientist examines computer images of DNA models. Getty Images Police in Colorado have cracked the cold cases of four women killed 40 years ago. Denver PD said genetic genealogy and DNA analysis helped them identify the serial killer. He had died by suicide in jail in 1981. DNA from his exhumed body matched evidence from the murders. Police in Colorado have cracked the code on four murder cases that went unsolved for 40 years, using DNA from the killer's exhumed body. The cases pertain to four women killed in the Denver metro area between 1978 and 1981. They were 33-year-old Madeleine Furey-Livaudais, 53-year-old Dolores Barajas, 27-year-old Gwendolyn Harris, and 17-year-old Antoinette Parks. The four women were stabbed to death. Denver Police Commander Matt Clark said in a press conference Friday that there was an "underlying sexual component" to the murders but didn't elaborate further. In 2009, a detective reviewed Parks' case and picked several p...
Post a Comment
Read more

If only your bike had a trunk. Oh wait, now it does.

By
Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. Biking is one of the best ways to get around, especially if you live in a city. It's quick, it's eco-friendly, and you get a bit of exercise.  If you already commute on two wheels or are thinking of starting, there's a storage device you kinda need. SEE ALSO: This bamboo keyboard combo adds a touch of tranquility to your workspace The Buca Boot is a pretty magical two-in-one hybrid: It’s a super secure storage box for your bike that works like the trunk of a car. You can lock your helmet or whatever else in it and leave it safely behind. It’s also a basket—open it up, and you can carry a bouquet of flowers and a baguette like the picturesque cyclist of your dreams.    Read more... More about Storage , Car , Bicycle , Trunk , and Cyclist from Mashable http://ift.tt/2eHNwLB via IFTTT
Post a Comment
Read more