Skip to main content

Instagram’s rapid attack on Snapchat, in one chart

By

Facebook has been trying to squash Snapchat for a long time. Remember (the other) Poke? Or Slingshot? Or that time it tried to buy the company outright? None of those really worked out. Over the past year, though, Mark Zuckerberg and company appear to have found a way to stunt Snapchat’s growth: Make a total rip-off, but do so within an app that’s already massively popular.

That app, Instagram, added its Snapchat-aping “Stories” feature last August, almost a full five years after Snapchat launched. But according to an Instagram announcement earlier this month, the feature has already hit 200 million daily users. As this chart from Statista shows, that’s not only up from the 150 million users Instagram Stories had in January, it’s also well above Snapchat’s last reported daily user count. (We’ll get an update to the latter on May 10.)

This doesn’t mean people will suddenly stop using Snapchat; it’s still hard to tell how many people go to Instagram specifically for the Stories bit. But that’s not really the point. You can bemoan Facebook’s robotic lack of innovation all you want, but the reality is that all of its apps are huge. It’s never had to out-design Snapchat to stop it from siphoning off users and potential ad dollars.

If anything, the smartest thing Facebook could do is a rip-off; then, the battle becomes about which app is more likely to have more people you care about using it. Instagram, with its 600 million users, will usually win that fight. (Facebook’s three (!) other Snapchat clones don’t seem to be doing so hot, yes, but Instagram’s audience and core product are closest to Snapchat.) People may not leave Snapchat in droves because of Instagram Stories, but they’re probably less likely to download it in the first place. That’s good news for Facebook, creative pride be damned.

COTD_4.24 instagram vs snapchat

SEE ALSO: A new estimate says Samsung’s Galaxy S8 costs much more to make than Apple’s iPhone 7

Join the conversation about this story »

NOW WATCH: US Customs could require you to open your phone at the border — here's how to protect your privacy



from Tech Insider http://ift.tt/2q83vFV
via IFTTT
Labels:

Comments

  1. Snapchat++ apk17 May 2020 at 08:26

    Snapchat Plus is compatible with most versions of iOS so it is much better than the original Snapchat release. Snapchat app is now one of the most popular social networking applications.

    ReplyDelete

Post a Comment

Popular posts from this blog

Instagram accidentally reinstated Pornhub’s banned account

By
After years of on-and-off temporary suspensions, Instagram permanently banned Pornhub’s account in September. Then, for a short period of time this weekend, the account was reinstated. By Tuesday, it was permanently banned again. “This was done in error,” an Instagram spokesperson told TechCrunch. “As we’ve said previously, we permanently disabled this Instagram account for repeatedly violating our policies.” Instagram’s content guidelines prohibit  nudity and sexual solicitation . A Pornhub spokesperson told TechCrunch, though, that they believe the adult streaming platform’s account did not violate any guidelines. Instagram has not commented on the exact reasoning for the ban, or which policies the account violated. It’s worrying from a moderation perspective if a permanently banned Instagram account can accidentally get switched back on. Pornhub told TechCrunch that its account even received a notice from Instagram, stating that its ban had been a mistake (that message itse...
Post a Comment
Read more

Watch Aidy Bryant *completely* lose it as 'SNL' roasts political pundits

By
On Saturday Night Live , there are breaks and then there's whatever happened here. The Season 45 premiere featured a sketch that was meant to expose the empty noisemaking of political punditry on TV. But part of the joke involved a series of quick costume changes, and some weirdness during one of those switches led to a complete and total breakdown. Aidy Bryant, the segment's host, couldn't take it. She manages to keep it together until what appears to be an accidental wide shot exposes some of the magic as we see a woman who's probably a member of the SNL wardrobe crew fiddling with Aidy's costume. Read more... More about Saturday Night Live , Aidy Bryant , Entertainment , and Movies Tv Shows from Mashable https://ift.tt/2okrAOq via IFTTT
Post a Comment
Read more

California Gov. Newsom vetoes bill SB 1047 that aims to prevent AI disasters

By
California Gov. Gavin Newsom has vetoed bill SB 1047, which aims to prevent bad actors from using AI to cause "critical harm" to humans. The California state assembly passed the legislation by a margin of 41-9 on August 28, but several organizations including the Chamber of Commerce had urged Newsom to veto the bill . In his veto message on Sept. 29, Newsom said the bill is "well-intentioned" but "does not take into account whether an Al system is deployed in high-risk environments, involves critical decision-making or the use of sensitive data. Instead, the bill applies stringent standards to even the most basic functions - so long as a large system deploys it."  SB 1047 would have made the developers of AI models liable for adopting safety protocols that would stop catastrophic uses of their technology. That includes preventive measures such as testing and outside risk assessment, as well as an "emergency stop" that would completely shut down...
Post a Comment
Read more