The FIFA World Cup final between Spain and Argentina is living up to the hype. And to add to the festivities was a fun but odd sight in the world of association football: a halftime show. Soccer is normally a brisk sport, but with this edition of the World Cup being co-hosted in the US (the first World Cup in the US since 1994), it's fallen into the American Sports Entertainment Vortex™. Which isn't a bad thing, minus the universal dislike for the hydration breaks, which many commentators have pointed out are glorified commercial breaks for the Fox network. But given the lineup — Shakira, Madonna, BTS, and Justin Bieber, with a Sesame Street cameo and a Ted Lasso intro thrown in for good measure — the World Cup's first-ever halftime show was just fine . The whole thing clocked in at under six minutes, which somehow made it funnier: FIFA spent months hyping a halftime show shorter than the ad break before it. The internet noticed and acted accordingly. Madonna kicks us ...
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