The landscape of YouTube drama channels has evolved over the platform's 20 years, but they still rely on one tried and true marketing gambit: clickbait. And generative AI tools are bringing it back in big, and alarming, ways. Dozens of channels, for example, have been tallying up views and profit using AI-generated thumbnails and fake quotes purported to be from the Sean "Diddy" Combs trial, many of which use celebrity likenesses and graphic language to entice viewers to watch. First reported by the Indicator and later co-published by the Guardian , around 900 videos across 26 channels have generated nearly 70 million views over the past 12 months, even as Big Tech claims to crack down on deepfakes and misinformation. SEE ALSO: Caring for ourselves amid the Diddy trial and collective trauma exposure Most of the channels sharing so-called "Diddy slop" rely not only on AI thumbnails, but also AI-generated narration, in an attempt to misleadingly connect...
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