Lists tend to go viral. That fact defined an entire era of the internet. Lately, though, a bizarre new type of list has been blowing up on TikTok . The best way to describe these lists is incoherent . Here's the formula, obviously generalized: An anonymous account with a username that consists of a mishmash of letters and numbers posts a clip of a TV show, movie, or similar piece of media. During that clip — which is typically longer than a minute — a numbered list is revealed one at a time. The listed text is utter nonsense. At best, it's vaguely related to the clip. Mostly, it's just words or phrases slowly being revealed. These videos have insidiously wormed their way onto FYPs, in some cases racking up millions of views. If your brain is half turned off, that TikTok might seem normal. But what does "compromise" or "question" have to do with the dialogue of that scene from This Is Us ? These sorts of videos are everywhere, and they...
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