Tech Boys

On Aug. 4, a Nike customization trailer pulled up outside Gamma Phi Beta at the University of Alabama. Inside were sneakers, fleeces, and other gear that members could personalize with sorority details. Outside, three videographers waited to capture the results. The event brought 150 women through the trailer, according to Campus Launch , the sorority-marketing agency that organized it. Soon, clips of members showing off their new Nike outfits began circulating online — including on my own For You Page. Nike’s Alabama activation is just one of many examples of how brands are capitalizing on RushTok , one of the best times of the year for TikTok. In 2026, bands are more deeply embedded in the Greek spectacle than ever. The arrangement is mutually beneficial: Brands gain visibility among young consumers and the chronically online, while members receive free products and experiences, and chapters get the status boost of landing a major corporate partner. SEE ALSO: ...

While smaller drives can certainly still be found, there's a good reason why you don't often find them on retailers' shelves. from Engadget - Technology News & Expert Reviews https://ift.tt/AHPOug9 via IFTTT

Your YouTube videos are about to get a lot more views. At least, that's what it'll appear like on the YouTube video view count. On Monday, YouTube announced that it was changing how it counts video views on the platform. According to YouTube, starting on Aug. 24, the platform will start counting a view on a video from the moment it starts to play – or as YouTube puts it, "from the very first frame." The company says the change will bring the way it counts views on long-form videos in line with its method for YouTube Shorts. Since March 2025, YouTube has counted a Shorts view from the moment the video begins playing. (YouTube Shorts are videos up to three minutes long that use a vertical or square format.) This Tweet is currently unavailable. It might be loading or has been removed. This is a big change from how YouTube previously counted a view on a long-form video.  Until Aug. 24, a view on long-form content will be counted only if a viewer wa...

Many variables affect the value of retro game consoles today. Which ones are worth keeping, and which ones are destined for the trash? from Engadget - Technology News & Expert Reviews https://ift.tt/Cg4oJR6 via IFTTT

HBO might as well change the name of Lanterns to Lantern , because by the end of its very first episode, only one of its Green Lanterns is still alive. SEE ALSO: 'Lanterns' review: Kyle Chandler and Aaron Pierre shine bright in DC's sci-fi mystery The series kicks off in 2016, with Earth's Green Lantern Hal Jordan (Kyle Chandler) and his trainee John Stewart (Aaron Pierre) investigating a shooting in Rushville, Nebraska. In the episode's final moments Lanterns flashes ahead to 2026. In the present-day timeline, John returns to Rushville, alone, and reunites with Sheriff Kerry Kane (Kelly Macdonald). She brings him to the football field where the Rushville shooting took place and shows him that Hal is sitting in the stands... with a gunshot wound to the head. That's right: Lanterns kills Hal Jordan, iconic Green Lantern, right out the gate. Here's what that means for the rest of the show, and how we ...

TL;DR: Get Microsoft Visual Studio Professional 2026 for $29.97 (reg. $499) through Aug. 23 at 11:59 p.m. PT, with AI-assisted coding, cross-platform development tools, and built-in collaboration features. Opens in a new window Credit: Microsoft Microsoft Visual Studio Professional 2026 ...

Google has added some smart theft-detection features to Android in recent years. from Engadget - Technology News & Expert Reviews https://ift.tt/3DJ0ceG via IFTTT

If you really want a OnePlus phone, you can still make it work. from Engadget - Technology News & Expert Reviews https://ift.tt/vpUOhYm via IFTTT

Samsung's newest party trick could actually help you improve your diet, and therefore your overall health. from Engadget - Technology News & Expert Reviews https://ift.tt/KpSUbQw via IFTTT

Content warning: suicide, self-harm. By no means a light watch but an important and timely one, Mission sees a young man struggling to feel connected to society, contemplating dying by suicide but giving himself one week to convince himself to stay alive . Written and directedy with disorientating flair by Scottish director Paul Wright ( Arcadia ), this BBC -produced film explores the personal and social reasons behind suicidal behaviour through the experience of Dylan (a phenomenal George MacKay). It's not a sensational, generalised depiction of mental health , but instead a splintered, chaotic endeavor to visually render one person's complex perspective.  SEE ALSO: 21 reasons to keep living when you feel suicidal MacKay, who starred in Wright's For Those in Peril back in 2013, gives a mercurial performance as a man vehemently trying to find meaning in a world he feels alienated from. Dylan yearns for the reali...